In today’s data-driven digital world, knowing who follows you on Instagram is more than a vanity metric it’s a strategic advantage. From influencers trying to understand audience demographics to brands building targeted marketing campaigns, exporting Instagram followers to Excel has become a powerful, sought-after capability.
Yet Instagram does not offer a direct “Download Followers List” button.
So how do marketers, creators, and analysts actually extract this valuable data?
After deep research into Instagram’s API policies, third-party tools, and safe export practices, this article breaks down exactly how to export Instagram followers to Excel legally, safely, and efficiently.
Let’s dive in.
What Does Exporting Instagram Followers to Excel Mean?
Exporting followers essentially means downloading a list of all your Instagram followers and saving it as an Excel (.xlsx or .csv) file.
Typically, this list includes:
-
Username / Instagram handle
-
Full name (if displayed)
-
Profile URL
-
Follower count / engagement metrics (depending on tool)
-
Biography text
-
Public email (if available)
-
Account creation data (rare)
Excel is preferred because it allows:
-
Filtering and sorting followers
-
Analyzing audience growth
-
Tracking engagement
-
Identifying inactive or bot accounts
Who Needs to Export Instagram Followers?
This feature has become extremely valuable for:
📌 Influencers & Creators
To understand audience behavior, analyze engagement, and pitch brands with data reports.
📌 Small Business Owners
To identify potential customers and run personalized outreach campaigns.
📌 Social Media Managers
To audit growth, track campaigns, and build data-driven dashboards.
📌 Agencies & Analysts
To create detailed reports for clients in Excel or Google Sheets.
Is It Allowed by Instagram?
Instagram does not offer a native feature to export followers.
However:
✔ You can legally download your account data from Instagram → which includes followers, but in JSON format.
✔ You may use trusted third-party tools as long as they comply with Instagram’s API.
✔ You must never use illegal scrapers or tools requiring password sharing.
How to Export Instagram Followers to Excel (3 Working Methods)
Method 1: Export Using Instagram’s Official “Download Your Data” Tool (Safe & Free)
This is the safest method directly provided by Instagram.
Step-by-Step Guide
-
Go to Instagram.com → Log in.
-
Visit Settings → Privacy and Security → Data Download
Or go directly to: https://www.instagram.com/accounts/emailsignup/data -
Enter your email address.
-
Choose HTML or JSON → Choose JSON (best for Excel conversion).
-
Instagram sends a data download link within 48 hours.
-
Open the file and locate:
/followers_and_following/followers.json -
Convert the JSON file to Excel using:
-
https://json-csv.com
-
Google Sheets (import JSON → convert to table)
-
Pros
-
100% safe
-
Official Instagram tool
-
No password sharing
Cons
-
Data format is raw (JSON)
-
Not real-time
-
Takes hours to receive
Method 2: Use Trusted Third-Party Tools (Fast & Excel-Ready)
Several compliant tools now offer “Export Followers to Excel” functionality.
Popular tools include:
-
IGExport (Chrome Extension)
-
Inflact
-
Combin Growth
-
PhantomBuster
-
ExportComments (Instagram followers extractor)
General Steps
-
Install/download the tool
-
Log in or connect Instagram via API
-
Select Export Followers
-
Choose format: CSV / Excel
-
Download the file
What You Get:
Most tools provide:
-
Username
-
Public email
-
Profile bio
-
Followers count
-
Following count
-
Engagement rate (advanced tools)
Pros
-
Instant export
-
Excel-ready
-
More data fields
Cons
-
Some tools require paid plans
-
Must choose tools that don’t violate Instagram terms
Method 3: Manual Copy-Paste (For Small Accounts Only)
If you have less than 300–400 followers, you can do it manually:
-
Open Instagram follower list on desktop
-
Copy usernames
-
Paste them into Excel
-
Repeat for other details
This method is time-consuming but safe.
Why Exporting Followers to Excel Is So Useful
1. Audience Analysis
Identify who follows you and whether they match your niche.
2. Influencer Sponsorship Reports
Brands often request:
“Please submit audience demographics and follower quality.”
Exporting followers helps build professional reports.
3. Detecting Fake Followers
Sorting Excel data reveals:
-
Suspicious accounts
-
Zero-post profiles
-
Newly created users
4. Creating Targeted Marketing Campaigns
Brands can segment users and run:
-
Email outreach (public emails only)
-
Remarketing campaigns
-
Audience interest analysis
How to Convert Instagram Follower Data to Excel
Once you have the data:
If your export is JSON → Excel
Use tools like:
-
json-to-excel.com
-
convertcsv.com
-
Google Sheets add-ons
If your export is CSV → Excel
Just open → Save As → Excel Workbook
Common Mistakes to Avoid
❌ Using password-stealing scrapers
❌ Downloading cracked or illegal follower extractors
❌ Violating Instagram rate limits
❌ Exporting data from accounts you don’t own
Always choose safe, compliant tools.
FAQs
1. Can I export followers of another person’s Instagram account?
No. That’s against Instagram policy. You may only export your own followers.
2. Will Instagram ban me for using third-party tools?
If the tool violates Instagram API terms yes.
Always choose verified, trusted platforms.
3. How many followers can I export?
Unlimited, depending on the tool used.
4. Is exporting followers free?
Instagram’s own data download feature is free.
Third-party tools may charge for full exports.
5. Can I get emails or phone numbers of followers?
Only if those emails are publicly visible.
Instagram does not allow extracting private data.
Conclusion
Exporting Instagram followers to Excel doesn’t have to be complicated. Whether you use Instagram’s official data download, trusted export tools, or manual methods, the process opens a new world of analytics and strategic insights. From influencer reporting to business intelligence, an Excel follower list can transform how you understand your audience.
If this guide helped, please share it, drop a comment, and spread the knowledge.
