In the past few years, Instagram has become more than a photo-sharing platform it has grown into a full-blown identity space for creators, influencers, entrepreneurs, and everyday users who want their profiles to look more professional. One of the simplest ways to elevate your profile is by switching your account category to “Personal Blog.”
You’ve probably seen it under usernames of influencers or creators clean, professional, and instantly attention-grabbing. But what does it actually do? And how do you switch your account to a Personal Blog?
This guide breaks it all down what it means, why people use it, how to change it, and how it impacts your visibility.
What Does “Personal Blog” Mean on Instagram?
Instagram allows users to categorize their accounts under different labels such as Entrepreneur, Artist, Public Figure, Writer, and yes Personal Blog.
The “Personal Blog” label:
-
Appears directly under your bio
-
Makes your profile look more professional
-
Signals that you share personal insights, lifestyle content, tips, or stories
-
Enhances your visibility on Instagram’s category-based search
-
Helps brands understand what type of creator you are
This label does not change your content requirements but helps shape your brand identity.
Who Should Use the Personal Blog Category?
While anyone can use it, this category is especially popular among:
-
Lifestyle influencers
-
Travel bloggers
-
Beauty and fashion creators
-
Fitness enthusiasts
-
Students or newcomers building an online presence
-
People sharing tips, stories, and everyday life updates
Even if you’re not a blogger in the traditional sense, the label works for anyone building a personal brand.
Why Change Your Instagram Account to a Personal Blog?
Switching to “Personal Blog” comes with several notable advantages:
✔ Boosts your personal brand
The label instantly makes your account look organized, intentional, and creator-focused.
✔ Helps with networking
Brands and influencers quickly understand your niche.
✔ Unlocks professional features
Switching categories is tied to Business/Creator accounts, giving you access to:
-
Insights and analytics
-
Contact buttons
-
Promotions and ads
-
Category display
✔ Improves discoverability
Instagram’s algorithm uses categories to group similar creators helping you appear in suggested profiles within your niche.
✔ Enhances trust
A clean category label looks more reliable than a regular personal account.
How to Change Your Instagram Account to Personal Blog (Step-by-Step)
Switching your Instagram account category takes less than a minute. Follow this updated process:
Step 1: Open Instagram and go to your profile
Tap your profile icon at the bottom right.
Step 2: Go to Menu → Settings and Privacy
Tap the three horizontal lines in the top-right corner and open Settings and Privacy.
Step 3: Switch to Creator or Professional Account (if not already)
If your account is still Personal:
-
Scroll down and tap Account Type and Tools
-
Tap Switch to Professional Account
-
Choose Creator or Business
-
Creator is recommended for influencers/bloggers.
-
Step 4: Select Your Category
A list of categories will appear.
Type or scroll until you find “Personal Blog.”
Step 5: Toggle “Display on Profile”
Enable this if you want the label visible under your name.
Step 6: Save Changes
Once selected, the category will instantly show on your profile.
You’ve now officially set your Instagram to Personal Blog.
Does Changing to Personal Blog Affect Your Account?
Many users worry if switching to a professional category might reduce reach but here’s the good news:
No, it does NOT hurt reach.
In fact, Creator accounts often receive better analytics, making it easier to optimize performance.
Other FAQs answered:
✔ Will my followers see the change?
Yes, they will see the “Personal Blog” label under your username.
✔ Will it affect privacy?
No your privacy settings remain the same unless you manually change them.
✔ Can I switch back?
Yes, you can switch categories anytime and revert to a personal account.
Tips to Make the Most of Your Personal Blog Category
Once you set the label, enhance your profile with these tips:
1. Optimize your bio
Add keywords like “Lifestyle tips,” “Daily travel stories,” “Personal reflections,” or “Self-growth content.”
2. Highlight your niche
The more specific your niche, the better your growth potential.
3. Use storytelling captions
A personal blog label works best when your posts feel relatable and authentic.
4. Use consistent branding
Colors, filters, and tone build recognition.
5. Post regularly
Consistency signals Instagram to boost your presence.
FAQs
1. Is a Personal Blog category free?
Yes, switching categories on Instagram is completely free.
2. Do I need a website to call my account a Personal Blog?
No, the label doesn’t require an external blog.
3. Does the Personal Blog label help with monetization?
Indirectly, yes. It makes your profile appear more professional, attracting brands and collaborations.
4. Can I hide the category?
Yes just toggle off “Display on Profile.”
5. What is the difference between Creator and Business accounts?
Creator accounts are designed for influencers and personal-brand users, while Business accounts suit companies.
Conclusion
Changing your Instagram account to a Personal Blog is a small step with big impact. It improves your profile identity, enhances professional credibility, and helps you join a growing community of creators. Whether you’re sharing daily thoughts, travel stories, beauty tips, or motivational content, this label makes your account look polished and intentional.
If you found this guide helpful, share it, leave a comment, and help others upgrade their Instagram presence too.
